Privacy Policy
Last updated: April 2025
Blue Frequency (“we”, “our”, or “us”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy outlines how we collect, use, disclose, and protect your information in accordance with the Australian Privacy Act 1988 (Cth) and applicable international standards.
1. What Information We Collect
We may collect and store the following types of personal information:
• Name, email address, phone number
• Business name, ABN/ACN, and business address
• Service preferences, enquiry details, messages
• Booking and scheduling information submitted through our forms or calendar
• Technical information (e.g. browser type, IP address, device type) via analytics
• Communication preferences (e.g. email/SMS opt-ins)
2. How We Collect Information
We collect information when you:
• Complete a form on our website
• Book a call or submit an enquiry
• Contact us via email, web chat, or social media
• Subscribe to marketing or newsletter content
• Interact with our website (via cookies or analytics)
• Use messaging or integrations from platforms like Google, Facebook, or Instagram
3. Why We Collect Personal Information
We collect and use your personal information to:
• Respond to your enquiries and provide requested services
• Deliver appointment confirmations, reminders, and service updates
• Set up or manage your account or sub-account
• Send marketing and promotional messages (if you’ve opted in)
• Improve our website, communications, and services through analytics and user feedback
• Manage connected channels (e.g. Google Business Profile, Facebook Page) to support service delivery or automation
4. Marketing Communications
If you opt in, we may send you occasional updates via email or SMS about services, offers, or helpful resources. You can unsubscribe at any time by clicking the link in our emails or replying STOP to SMS messages.
5. Use of Cookies and Analytics
We use Google Analytics and similar tools to monitor website traffic and improve user experience. These services may collect data such as pages visited, time spent, device/browser types, and referring sources. Cookies may be used to support this tracking.
You may modify your browser settings to control cookie usage or disable tracking.
6. Use of AI and Automation Tools
We use AI and automation tools—including platforms such as GoHighLevel and Make—to help streamline our communications, service delivery, and operational processes. These tools may be used to assist with messaging, content generation, or automated workflows, but are never used to make automated decisions without human oversight.
We use AI in alignment with our brand values: ethical, transparent, and human-first. We do not use AI to replace people—but to support them.
7. How We Store and Protect Your Information
Your personal information may be securely stored in:
• HighLevel CRM
• Google Workspace (e.g. Gmail, Calendar, Drive)
• Third-party automation or integration tools (e.g. Make/Integromat)
We take reasonable steps to protect your data from misuse, loss, or unauthorised access using encryption, secure access, and platform-level security controls.
8. Third Parties and Integrations
We may use third-party platforms to manage communication and service delivery, including:
• Google services (e.g. Gmail, Google Business Profile)
• Facebook/Meta integrations (e.g. messaging, page forms)
• Social media platforms and connected apps
These platforms are governed by their own privacy policies and terms of service. You can control the personal information you share with us through these platforms by adjusting your own account settings with each provider.
We do not sell or share your data for third-party marketing purposes.
9. Access and Correction
You may request access to or correction of your personal information at any time by contacting us. We’ll respond in a reasonable timeframe in accordance with applicable laws.
10. Your Rights and Choices
You may choose to:
• Access, update, or correct your personal information
• Unsubscribe from marketing communications
• Withdraw consent to communications at any time (this may impact the services we provide)
11. Changes to This Policy
We may update this Privacy Policy as our services evolve. The most recent version will always be available on our website.
12. Contact Us
If you have any questions about this policy or how we handle your data, please contact:
Blue Frequency
https://bluefrequency.com
